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WhatsApp for e-commerce: selling directly through chat without friction
Why WhatsApp complements (and sometimes replaces) the web cart
Many buyers prefer to ask before buying, especially at newer stores or with products that raise doubts (size, color, availability). WhatsApp lets you resolve those doubts and close the sale in the same channel, without forcing the customer to navigate a full website.
The specific challenges of e-commerce over WhatsApp
- Many products, many availability questions: size, color, current stock.
- Carts abandoned mid-conversation: the customer asks but never writes back.
- Charging without leaving the chat: if you have to send them to another page, you lose some sales to friction.
How to solve this with catalog, AI, and integrated payment
A connected catalog shows photos, prices, and real availability for each product. An AI bot answers frequent questions and follows up with those who didn't complete the purchase. And integrated payment lets you close the sale without leaving WhatsApp.
How HeroChat solves this
HeroChat connects your product catalog, an AI bot that answers questions and follows up on carts, and direct payment in the conversation β so WhatsApp works as a full sales channel, not just customer support.
Pick your plan and start today
Secure payment processed by Hotmart.
BΓ‘sico
$15/mo
See more βΎ
The full CRM, to sell over WhatsApp without generating AI ads.
- π¬ AI-powered inbox
- π§© No-code visual funnel editor
- π·οΈ Customer management with tags and lead scoring
- π Automatic reports and A/B testing
- π’ Meta Ads + TikTok Ads with sale attribution
- π©Ί CRM Doctor (automatic health check)
- π Real security: 2FA, audit log and IP allowlist
Get started β
Most popular
Intermedio
$22/mo
See more βΎ
The complete CRM + Vox: generate your own AI ads.
- Everything in the Basic plan
- π¬ Vox: AI script generator
- π£οΈ Free voice narration
- πΌοΈ 30+ image/video/audio tools
Get started β
Premium
$30/mo
See more βΎ
Everything, no limits: clone your voice and create talking avatars.
- Everything in the Pro plan
- ποΈ Clone your own voice (free)
- π Talking avatar β photo + audio β video
- β¨ Remove objects/watermarks with AI
Get started β
Frequently asked questions
Can I charge directly through WhatsApp without sending the customer elsewhere?
Yes, payment can be integrated into the same conversation to close the sale right there.
Can the bot answer size or color availability in real time?
Yes, if the catalog is up to date, the bot answers with the product's real availability.
Can a conversation that didn't close in a sale be automatically recovered?
Yes, an automatic follow-up can be set up for those who asked but didn't buy.
Does this replace my web store or complement it?
It can work as a complementary channel or as your main sales channel, depending on your business.
Pick your plan and start today
Secure payment processed by Hotmart.
BΓ‘sico
$15/mo
See more βΎ
The full CRM, to sell over WhatsApp without generating AI ads.
- π¬ AI-powered inbox
- π§© No-code visual funnel editor
- π·οΈ Customer management with tags and lead scoring
- π Automatic reports and A/B testing
- π’ Meta Ads + TikTok Ads with sale attribution
- π©Ί CRM Doctor (automatic health check)
- π Real security: 2FA, audit log and IP allowlist
Get started β
Most popular
Intermedio
$22/mo
See more βΎ
The complete CRM + Vox: generate your own AI ads.
- Everything in the Basic plan
- π¬ Vox: AI script generator
- π£οΈ Free voice narration
- πΌοΈ 30+ image/video/audio tools
Get started β
Premium
$30/mo
See more βΎ
Everything, no limits: clone your voice and create talking avatars.
- Everything in the Pro plan
- ποΈ Clone your own voice (free)
- π Talking avatar β photo + audio β video
- β¨ Remove objects/watermarks with AI
Get started β